Light synth banger. Punchy, sparse synth chords introduce a 90s synth line with glassy synths washes creating atmosphere. Brash synth chords over a variation on the melodic riff with a throbbing kick drum beat beneath. A new layer of high register synth line takes things up a notch, shuffling beats add a dance flavour. More variations on the melody, drums kick in again, then an abrupt stop. Positive, hopeful and determined, driving beats to suit a reality TV challenge or slightly cheesy advert for a modern product.
Tag Archives: Advert
Bea
Instrumental classical/jazz track. Strings in conversation, playing melodic cycles. Warm, resonant piano enter, joined by marimba flourishes and a deep, soothing strings melody. Jazz piano chords, and the melody repeated in various registers. Marimba solo over sustained strings and a meandering improv section in the last minute. Earthy, romantic and enveloping, a calming jazz number, reminiscent of sprawling Ethiopian jazz rooted by a strong melody, as well as the gentle, rich Gymnopédie melody. Suitable for a very laid back advert or a pastoral Film/TV sequence set under a beaming winter sun.
Kite
Melancholy piano and orchestral string track. Piano leads an off-kilter waltz, joined by orchestral strings that build throughout, soaring by the finish, and gentle marimba murmurings. Slow, solemn and sensual with hints of light and hope breaking through. Perfect for a desolate TV/Doc/Film scene, imagine a kite stuck in the upper branches of a tree, disintegrating in harsh winter winds, or a sad silent movie. Also suitable as woozy, tragic, lonesome background music to an advert.
Too Much Noize
High energy rock. Tight drums, scuzzy electric guitars, fast paced and heavily compressed. Fast drum break and frantic electric guitars to finish. Upbeat, confident and direct, in-your-face with plenty of Queens of the Stone Age swagger to suit an advert with attitude, Top Gear-style daredevil TV.
Simple Pretty Thing
Thoughtful piano and orchestral strings. Sparse piano chords mingle with the ebbing and flowing of sustained emotional string parts. Growing on intensity toward a powerfully emotional finish. Romantic, reflective and gentle, like the quiet bits of Sigur RĂłs tracks, sparsely cinematic with dramatic moments, the perfect soundtrack to a caring advert or an inquisitive or redemptive TV/Documentary scene.
Forever’s Not Long Enough
Uplifting piano and guitar rock instrumental. Gentle piano chord intro building anticipation. Washes of synth and heartfelt electric guitar notes build to a strummed acoustic guitar section. Builds to full-bodied, inspiring chorus lead by guitar. Emotional, subdued mid section builds back to hopeful chorus with added string parts. Excited, driven and positive, heartwarming soft rock, perfect for a wholesome advert or as optimistic background music for daytime TV.
Cafe Incident
Tense orchestral string track. Choppy violins enter with erratic melodic phrases over a foreboding sustained double bass note. Extra layers of strings interrupt each other creating a chaotic ambiance. Screeching violin samples then flurry over drums and a strong, driving, repeated melodic idea, coming to a dramatic finish. Nerve-wracking, threatening and doom-laden, a worrying barrage of string suspense, suited to an action movie scene or advert evoking this sense of exhilarating fear.
Learning to Walk
Piano track with orchestral strings. Repetitive piano, broken harp chords and scratchy string overtones fades out. Returns with lyrical cello melody and more dynamic piano melody. Builds with fuller strings and many layers of activity. Builds further with choppy strings, fuller bass parts and soaring violin melodies over insistent piano. After this storm, the clouds part, revealing a softer, more gentle strings section, breaking into a major key, hints of sunshine. Final section is a decidedly sombre string part. Repetitive, urgent and dramatic, like contemporary Philip Glass piano minimalism with added cinematic string flourish. Perfect for tense factual TV/Docs or a thrilling advert for a stylish, highly covetable new product.
Night Falls OG
Clean electronic track with drones. Slow, sustained harsh electronic, sitar-like drones, high pitched and spiritual. The tune drops, bleepy, cute and warm, sounding ultra modern with a suggestion of African rhythms. Drones re-enter, causing an interesting clash of moods, bright and bubbly vs pensive and introspective. Beat break, beats return and drones intensify. Mysterious and other-wordly, new and ancient, sparkling electronics contract with harsher, earthier tones, at once like Mura Masa feat, Charli XCX and Indian classical music. Would suit a fresh advert or TV show, visuals both cutting edge and ethereal.
Slow Spectres
Orchestral thriller. Tense, sustained orchestral strings, with quirky orchestral percussion. Repeated suspenseful violin motif joins on top, followed by mysterious walking piano notes. Determined plucked strings and higher register violin take things up a notch. Rumbling, stomping percussion to a cacophonous, threatening section with more prominent piano and horn blasts. Dark, foreboding and full of anticipation, perfect for a commercial of epic proportions, a faux-epic pastiche, or dramatic TV/Doc scenes showcasing the brutal force of Mother Nature.