Naive hyperpop. Catchy synth melody over sweet synths and a serious beat build. Beat drops, wobbly synths, whooshing samples and warm, enveloping, pretty chords. Another build, squeaky synths and a beat break. Happy, sincere, cute and sparkly, like the bonkers kawaii of PC Music, or computer game music, perfect for Reality TV montages/interludes, or adverts for young and fun summer festivals, or rainbow computer game fantasy worlds.
Futuristic and heartfelt tech-house / commercial techno. Female rhythmic but tonal vocals guide us in a dreamlike way, reminiscent of the orb “It’s a Fine Day” – Halycon Remix which we totally recommend. Sweet vox combined with sampled music box chimes and deep synth pads create a retro theme but with an ultra modern, clean and emotional twist. Suitable for high class sequences, fashion, technology showcases, anything that is future facing with feeling.
Commercial electronic pop track. Bouncy fat synth intro interspersed with bleepy synths and a chugging rhythmic beat base. Melodic synth section over the beats. Flute-like samples added. Sparse synth break, opens up to a bright, summery, warm synth section. Rhythmic section before dramatic key change, taking things up a notch to reach dizzying heights. Positive, happy and contemporary, like a Katy Perry instrumental. Now That’s What I Call Summer- slightly trashy holiday pop. Would suit reality TV or carefree, family adverts.
Anticipatory electronic track. Fade In. Moody beats, fat synths and a repetitive melodic synth motif emerge fully formed. An insistent 4/4 beat underpins 90s-style samples and electronic flourishes. Determined, serious, yet upbeat, would suit a half sophisticated, half cheesy advert for a functional product, think chrome and flashes of steel, shiny and indestructible. Would also suit Film/TV scenes of anticipation and action.
Imagine Beverly Hill’s Cop mixed with a bit of “It was acceptable in the 80s” and this is what you get. Unashamedly bold drums joined by rhythmic synth stabs and bass, then for me it really comes into it’s own around one minute in, when you realise that with the introduction of electric guitar that we are actually pretty funky up in here. Elements of fast cut establishing sequences, 80s montage scenes, dance scenes, retro stuff, and some sort of comedy scene where everyone is running around a big house without everyone knowing.
Bouncy electronic track. Duo of arpeggiated synth lines, the punchy beat drops, groovy synth line, joined by high-hat drums. Melodic break of 90s-style percussive synth, a beat break, before an outro straight out of a French house track: warm, anticipatory major synth chords and a mellow bassline. Suspenseful at first, excited, upbeat, groovy and fun with a slight element of danger. suitable for a serious action film scene that gains a sense of humour as the action progresses. Or a chase scene or advert of varying moods, with an ever-changing backdrop throughout.
An upbeat rhythmic drum ‘n’ bass/grime influenced track. Mash-up of rhythms and urban styles with MC-style vocals, alien synth samples, finger snaps and hand-claps throughout the track. Cool, fresh, urban and a little bit dark. Would match with adverts for streetwear brands, refreshing drinks or a film/TV scene evoking inner city-life, kids in the playground jumping rope but dodgy dealings happening just around the corner.
A dance track mixing African- and Caribbean-influenced urban British styles. Dancehall-like drums & vocal samples give way to silvery synths and MC-style vocals, growing in rhythmic intensity with snare, synth and vocal samples. A heavily processed female helium vocal sample is introduced over trance-style synth and erratic beats, heavy synths intensifying until an abrupt ending. Dancey, urban, dark and complex. Walking through the city late at night, neon signs glowing, street lights, dodgy characters all around but our protagonist owns the streets.
Dazed and hypnotic, a fistful of electricity and fast paced action in this 1 minute episode of electronic madness. A boomy bass synth and low-fi drum machines make for a compelling tune that evokes vintage electronica without denying modern day EDM. We are spectators of futuristic cities, doomed detectives, wrecked cars and dodgy gangsters.
Magical and groovy, with a sensual moog arpeggio and a mellow drum machine groove that make for a cool and energetic feeling nested on a mid-tempo rhythm. Like a passing cloud on early nineties pop-electronic skies. French electronica taste here. Will suit short form advertising and high-tech product videos.