Upbeat electronic instrumental. Pulsating beats, fast and fleeting arpeggiated synth and brash, fat synth melody line. Insistent, driving and determined, bold electronic sounds, perfect for high-octane sports coverage, reality TV or as dramatic, anticipatory music for a tension-building advert.
Tag Archives: Advert
Sure Thing
Commercial electronic pop track. Bouncy fat synth intro interspersed with bleepy synths and a chugging rhythmic beat base. Melodic synth section over the beats. Flute-like samples added. Sparse synth break, opens up to a bright, summery, warm synth section. Rhythmic section before dramatic key change, taking things up a notch to reach dizzying heights. Positive, happy and contemporary, like a Katy Perry instrumental. Now That’s What I Call Summer- slightly trashy holiday pop. Would suit reality TV or carefree, family adverts.
Bleeps
Electronic instrumental with samples. Gradual build. First, a beat and electronic sound effects, hi hat drums added, other electronics join. Full melody join, the beats settle into a steady groove. New section introduces laser synths and whooshing electronics before the beat re-emerges with simple repetitive synth, a powerful, purposeful strut. Intriguing, playful and mysterious, like the quirky electronics of Moderat. Suitable for a European advert, maybe for a car that can navigate tiny Italian streets. Could also accompany a determined character on TV/Film.
Ad length versions available.
Like An Angel
Anticipatory electronic track. Fade In. Moody beats, fat synths and a repetitive melodic synth motif emerge fully formed. An insistent 4/4 beat underpins 90s-style samples and electronic flourishes. Determined, serious, yet upbeat, would suit a half sophisticated, half cheesy advert for a functional product, think chrome and flashes of steel, shiny and indestructible. Would also suit Film/TV scenes of anticipation and action.
Laid Bare 2
Atmospheric new age-style instrumental. Glistening, shimmering drums and effects-laden electric guitars with steel pan drums conjure a magical realm. Becomes slightly more sombre but still sparkles with hope. Gentle, calming and ambient, a spacey meditation, prefect for ethereal advert or reflective TV/Film/Doc scenes.
Backyard Grit
Fast-paced alt rock instrumental. A tight heavy metal style electric guitar riff over quick, insistent drums. Short, sharp stabs of sound with elaborate, manic drum fills bridging the gaps. Aggressive, mischievous and incendiary, sounding like Foo Fighters or Queens of the Stone Age, provocative music that spells danger and rebellion. Perfect for badass rule-breakers on TV/Film, or for a ball-busting advert where the status quo is crushed to smithereens.
Piano Duet
Plinky-plonky electronic track. Muted, gentle kalimba-like keyboard notes with a tinkling percussive glockenspiel-like motif above. A growing wash of calming synth emerges from beneath. Meditative, warm, mellow and reflective, like bathing in calming sound, with African-style melodic percussion but Icelandic, glassy like Amiina, perfect for a gentle, family advert or introspective TV/Film/Doc scene.
Punking Out
Rock ‘n’ roll track. Spaced out electric guitar chords, rough and ready. Solid guitar riff with hefty bass and steady drums. Quiet guitar and keys break before busting back to the original groove. Determined, no nonsense, right on, a traditional down-home country rock stomper, like Guns n Roses lite, perfect for American-themed TV/Docs or rockin’ food adverts for all-American cookin’.
A Moment After
Happy piano build. Repeated piano note builds anticipation, joined by sweet piano chords in harmony. Sustained violin notes float on top, adding sincerity to the cute keys and light tambourine. Heartwarming, wholesome and safe, perfect for trusting family adverts, cute puppies advertising toilet roll, or an emotional reality TV moment.
Front Street
Vintage rock ‘n’ roll track. Drum intro, laid back sparse funk guitar, 60s-style keys. Female vocal chorus enters, singing subtle, dreamy ‘aaahs’. Strings enter over funky guitar, walking bass guitar and retro keyboards. A 1960s-esque psychedelic keyboard and string section before a rock ‘n’ roll guitar solo. Cool, laid back, upbeat and retro. Brings to mind ’60s London, as well as ’90s Britpop, groovy young folks swanning around swinging London. Perfect for an easy-going, fun advert or background music for a retro TV/Film sequence.